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Should an ethical code govern how professionals and influencers use social platforms? If so, what might it comprise and how might it affect the behaviour of those operating in this space?

Chaired by ethics guru Claire Walker, FPRCA, CEO Firefly Communications, a panel of experts will debate what best practice could, or should, look like. Influencers and Digital Marketers will come under the spotlight of mental health expert Phillipa Diedrichs PHD, a specialist in body image, and from consumers themselves thanks to research from e-Consultancy’s Influencer Intelligence report.

With advocates for maintaining the freedom offered by social media at all costs, and others cautioning about the pitfalls including the rise of mental health, it promises to be a lively debate. Delegates will also be invited to share their views. Will it result in delegates leaving with a set of golden rules? That’s the aim. Join us and make it happen.

Chair & Panellists 

  • Chair – Claire Walker FPRCA, CEO Firefly, PRCA Professional Practices Committee Chair
  • Mental Health Expert – Phillipa Diedrichs PHD, Lecturer at Bristol UWE specialising in body image, supporting women & girls and promoting appearance diversity on a global scale
  • Digital Marketer – Rax Lakhani, Co-Chair PRCA Diversity Network
  • Researcher/Author – Sarah Penny Head of Content, Influencer Intelligence/eConsultancy

The PRCA is the world’s largest PR professional body, representing well over 30,000 practitioners.

Operating in 66 countries around the world, the PRCA has offices in the UK, Singapore, and Dubai. It also manages ICCO, the umbrella body for 41 PR associations around the world.

The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice, and creating networking opportunities.

origin workspace blog / latest articles