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In a world where decisions from customers are influenced by their digital aspirations how are individual companies to connect with their target audience and stand out? At Jones Millbank, we have always told stories and importantly we’ve always adapted stories to engage different people effectively.

In our session we’ll explore storytelling and how it came to be in the first place, we’ll look at how it’s evolved and what methods we can use from a video perspective to help create engaging, original content that is both on brand and honest. We’ll also look at types of video content and the ways in which it can be distributed effectively.

Paul MacMahon – Communities Manager at Battersea Dogs & Cats Home will join to speak about how effective video content has been for them.

Jones Millbank create all kinds of awesome content for online, print and TV.

Their in-house approach is reflected in their services, which sees them produce everything from Instagram campaigns to billboard ads and TV commercials.

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