SMW Bristol: Why social media matters to the B2B customer journey

Social media can help to move potential customers through their journey to doing business with you; all the way from first impression to actively advocating your products and services.

To be successful, it’s important to understand your customers and their journey to purchase. It’s also important to ensure that you focus marketing efforts on each stage of that journey. Embracing the theme of Social Media Week 2019, Luan will share the role of using stories to reach and influence your audiences.

During this session you will hear:

• The importance of understanding your B2B customer
• How marketing can make an impact on the journey at each of its four stages: awareness, consideration, purchase and post-purchase
• How to use tell stories via social media throughout the journey to purchase
• Top tips for using LinkedIn, Twitter, Facebook and Instagram in b2b social media marketing

Luan Wise is a chartered marketer with more than 20 years’ experience in agency, client-side and consultancy roles. You can read more about her here.

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