The past 18 months have been an incredible journey for the founder of Where The Wild Is, Emma Durkin. She came to Origin Workspace with an idea written on a scrap of paper, lots of enthusiasm and a strong history of working for tour operators.
We talk to Emma about how Origin Startup has helped her transform her idea into a growing business that takes people on incredible journeys to Scandinavia too.
She tells us why she has become an Origin Workspace Connect Card member and what she’ll be offering to her fellow coworkers here at Origin Workspace…
For me, starting Where The Wild Is was about being able to focus on the destinations that I really love, such as Iceland, Finland, Sweden and Norway. I want to be known as a specialist in those areas, taking people to the wildest places and giving them life changing experiences.
But as a tour operator, we want to give something back. We’re supporting Zing Ocean Conservancy in Norway, which is working to clean up the Arctic shorelines of washed-up plastic.
We also try to find accommodation providers, activity companies and excursion companies that have strong green and ethical credentials. This could be through ensuring there is good animal welfare in husky farms or by promoting snow mobiles that run on electric hybrid engines.
Now that we are more established, I’m keen to give something back to my coworkers at Origin Workspace, which is why we’ve joined the Connect Card scheme.
Every quarter we will run different member offers. We’re currently offering members 5% off an itinerary to a trip to Iceland. There are four different hotels to choose from, with mid-range and luxury options.
In future, we’re planning further discounts on other trips, such as family trips to Lapland, so keep looking at the different offers as they change!
I want to be a specialist in the destinations at the top of the world, so I’d like to add new destinations such as Canada, the Faroe Islands and Scotland.
So next year may well involve more travelling to develop what we can offer, find new suppliers and learn out about more green innovation within those destinations.
Just do it! There’s no easy way to do it and I’m still working somewhere else to pay the bills, but if you don’t start time just goes so quick.
If you’ve got an idea and you genuinely believe that it can work, you just have to get on and work really hard and be prepared to put in a lot of hours. You’ll reap the rewards in the future.
Find out more about Where The Wild Is – and the exciting range of other local businesses offering Origin Workspace members a discount with the Origin Workspace Connect Card.